American Family Auto Insurance Review
Midwest and Western US residents who want a strong regional insurer with competitive rates and personalized agent service.
Founded
1927
Headquarters
Madison, WI
Market Share
2.3%
Avg. Annual Premium
$1,780
Financial Strength
Customer Rating
Website
amfam.com
Coverage Options
American Family offers the following auto insurance coverage types. Availability may vary by state.
Available Discounts
American Family offers 9 discount programs that can significantly reduce your premium. Eligibility and discount amounts vary by state.
Pros and Cons
Pros
- Strong Midwest presence with dedicated agents
- KnowYourDrive app rewards safe driving
- Diminishing deductible for claim-free years
- Highly rated claims satisfaction in its operating states
Cons
- Limited availability (primarily Midwest and Western states)
- Fewer coverage add-ons than national competitors
- Online quoting not available in all areas
Who Is American Family Best For?
Midwest and Western US residents who want a strong regional insurer with competitive rates and personalized agent service.
Related Tools
Use these free calculators to estimate your auto insurance costs and compare coverage options.
Auto Insurance Calculator
Estimate your annual premium based on your driver profile, vehicle, and state.
CalculatorRate Stress Test
See how tickets, accidents, or credit changes would impact your rate.
CalculatorCoverage Builder
Build a custom coverage package and see how each option affects your premium.
CalculatorDeductible Optimizer
Find the deductible sweet spot that minimizes your total insurance costs.
Compare Auto Insurance Quotes
The best way to find a lower rate is to compare quotes from multiple carriers. Use our calculator to estimate your premium with American Family and see how it stacks up.
Estimate Your Rate